The natural generation of beauty. A nod to well-aging.

La generación natural de la belleza. Un guiño al well-aging. - Nasei

 

There are cultures in which birthdays are synonymous with knowledge and wisdom.

For example in Japan, their elders are treated with enormous respect since they are recognized for the great value they contribute to the community; integrating them into various activities without having to resort to classifications by age range.

In a Tai Chi class, you can perfectly find a 15-year-old person next to another 65-year-old doing the same exercises.

They even have a holiday dedicated to honoring longevity: the "Keiro no Hi", a day loaded with a lot of meaning for the message it transmits to new generations.

On the other hand, in my opinion, in the West we live in an era of society in which age is punished with strong criticism, especially (and very sadly) for women.

Typical phrases such as “how old she is”, “she should dye her hair to look younger” or the classic “she has too many wrinkles” do nothing more than enhance the complexes and insecurities of many of us, something that if we reflect, seems quite hypocritical when on the other hand On the other hand, we fill our mouths talking about the desire to have greater self-esteem and advocate self-love.

 

 

At what age do people stop calling you girl and become lady? Why is the term thirty-year-old used and yet a decade later you are a forty-something?

Perhaps we have been silent about this whole issue for a long time, and we have even joined, without being aware of it, this trend of skinning each other.

But it is never too late (if the happiness is good) to rectify and apologize for it.

Let he who is free from sin cast the first stone.

My servant here has also screwed up on many occasions, until the day I passed the barrier of forty and I realized that I was also beginning to belong to that same group of women who are defined with such ugly expressions, the odd one, such as "crow's feet" to refer to the expression wrinkles around the eyes, or the "marionette line", which is the vertical groove that appears next to the mouth due to the descent of the tissues of the third bottom of the face.

 

Sérum nutritivo de geranio y jara - Nasei

 

 

Due to my studies in cosmetology and dermoaesthetics, I have never believed in anti-aging treatments nor have I offered them in booths, but I do admit that you can achieve healthy and beautiful skin based on a lot of hydration, nutrients and pH regulation.

Come on, what we define as the foundation of our cosmetics and the way to understand skin care: our balance method.

Luckily, I no longer have to defend this philosophy of life and understanding beauty, because I am clearly not alone in my way of thinking.

For example, well-aging, a concept with Japanese roots (as it could not be otherwise) is born from the need to break with stereotypes and from the boredom that social pressure produces in us to be always beautiful and eternally young.

 

This term has its focus on proudly accepting the passing of the years through self-care and health, embracing the passage of time and not fighting against it.

 

Its opposite is the very famous antiaging, or its literal translation: “antiaging”, which is still a rather absurd definition if we take into account - and this is demonstrated by science - that it cannot be stop time much less reverse it. 

If one stops to analyze it coldly, just as we reject racism as a form of discrimination based on features or skin color, the boycott that exists against wrinkles, spots and sagging could be defined almost as something similar. 

At this point, it seems necessary to remember that aging is a universal biological process: animals do it, as do plants, trees, and yes, although it is difficult to assume it, also human beings.

 

 

 

For this reason, criticizing this fact is throwing stones at our own roof.

Those who do so may not yet be aware that this cycle of their life will also come to them.

 

In this sense, the solution would be to normalize the passage of time, which would help us free ourselves from prejudices, we would avoid comparing ourselves and, above all, we would feel much happier with the person we see in the mirror.

 

That's why well-aging doesn't just advocate that we have white hair, that our features change, or that we have droopy eyelids.

In reality, it is a speaker to remind us that we have the option of not being carried away by the tide that imposes unattainable standards of beauty, solely and simply for the visual enjoyment of others.

As a beautician, my advice is that you worry more about the condition of your skin since it is the largest organ in our body and the one that defends us as an envelope like a protective shield against external contaminants and pathogens.

 

 

 

As simple as following your daily Nasei routine:

  • Gentle and balanced cleansing with sweet almond milk and marjoram, or alternatively, olive and eucalyptus balm if you also need to deeply remove lip and eye makeup in a single gesture.
  • Spray the cistus and orange blossom floral tonic to restore the skin's pH, provide freshness and enhance the absorption of the rest of the cosmetics.
  • Apply the cedar and geranium eye contour, especially now that the cold is coming, to protect this delicate area. Also, if you need to drain because you tend to retain fluids, you can use the rose quartz spatula. Our trick is to always keep it in the fridge. Try it and let me know!
  • Massage face, neck and décolleté with the nourishing geranium and cistus serum, which provides elasticity and comfort so that your skin feels comfortable as well as pleasant. 
  • And the final touch comes with the nourishing vitamin C, orange and palmarosa cream that will enhance the effect of everything applied for hours in addition to providing luminosity.

 

 

 

 

Honestly, don't complicate things, when something works well you don't need anything else.

I always repeat it in my individual consultations: better little and good.

In this simple but effective way, what you cultivate in your twenties you will notice in your thirties, and so on.

It's about your skin's barrier function being healthy, hydrated and nourished, no matter how old you are, to get the best version of your own skin.

 

 

 

  

 

 

For this reason, our cosmetics are not age-specific, and you can use our eye contour equally at 30 as at 60.

This is why you won't find the word anti-age or anti-wrinkle or anti-nothing in the entire Nasei repertoire, because we are em>the natural generation of beauty.

 

 

 

Text: Lorena Aviñon
Model: Virginia Garmendia
Photography: Nerea  by Trece studio